The Guernsey Literary Festival gets a brand new look for 2017.
Warburtons is the largest baker in Britain, with a strong reputation for innovation. Cimandis distribute its products in the Channel Islands and after a competitive pitch, Betley Whitehorne Image have been instrumental in launching Warburtons bread across Guernsey and Jersey.
Working to a set of agreed objectives, the comprehensive launch plan included press and radio advertising as well as in-store tasting sessions in a number of leading local stores.
Held during key periods the tastings provided an opportunity for consumers to engage and ask questions about the products. Additionally we partnered with both Jersey Dairy and Guernsey Dairy who provided complimentary butter for the tastings.
Feedback from consumers, particularly from families with young children was very enthusiastic when they were introduced to Warburtons range of bread without crusts.